Strategic Marketing for NonProfit Organizations (5th Edition)

Type

Book

Authors

Philip Kotler

Alan Andreasen

ISBN 10

0132325470

ISBN 13

9780132325479

Tags

Management & Leadership, Marketing, Nonprofit Organizations & Charities

Description

Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more. - from Amzon

Number of Copies