Design and Marketing Of New Products (2nd Edition)
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Type
Book
Authors
ISBN 10
0132015676
ISBN 13
9780132015677
Category
Unknown
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Publication Year
1993
Publisher
Pages
736
Description
A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions. - from Amzon
Number of Copies
2
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 750 | 658.575URB | 1 | Yes | ||
Main | 752 | 658.575URB | 2 | Yes |