Marketing Forest Products: Gaining the Competitive Edge
Type
Book
Authors
ISBN 10
0879301937
ISBN 13
9780879301934
Category
Unknown
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Publication Year
1991
Publisher
Pages
290
Description
Suggests how small and medium-sized companies that manufacture, package, or merchandise wood products can expand their sales through a customer-driven marketing strategy. Considering both industrial customers and end consumers, explains how to see the product from the customer's perspective, make it more appealing, and allay hesitations. Also discusses new marketing trends and pesky regulations. Annotation copyright Book News, Inc. Portland, Or. - from Amzon
Number of Copies
8
