Global Marketing: Foreign Entry, Local Marketing, and Global Management (The Irwin Series in Marketing)

Type

Book

Authors

Johny K. Johansson

ISBN 10

0256160511

ISBN 13

9780256160512

Tags

Exports & Imports, Management & Leadership, Global, Economics, Marketing, International Business

Description

This text focuses on the environment of politics, finance, legal and economic regions of marketing. The text has course versatility with a three-way partition allowing instructors to construct alternative courses outlines with which to use the text. It allows a shorter markerting course going straight from the first three chapters to chapter 11; an international marketing element focussing on the local marketing and the global manegemnt sections; and an "export marketing" course derived from the text selected from the foreign entry chapters. - from Amzon

Number of Copies