Sales Force Management (Irwin Series in Statistics)

Type

Book

Authors

Gilbert A. Churchill

ISBN 10

0256137870

ISBN 13

9780256137873

Tags

Management, Sales & Selling, Sales

Description

This is a research/theory based text that cites the theoretical foundations of sales management. The book has an applied feel with more applications and pedagogy to give a more friendly and inviting feel. Churchill etal is a combination of text and cases. - from Amzon

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