Business communication today
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Type
Book
Authors
ISBN 10
0394374177
ISBN 13
9780394374178
Category
Unknown
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Publication Year
1989
Publisher
Description
This text emphasizes real-life business situations, employing a conversational style to capture the dynamics of business communication. It teaches business communication skills and examines communication techniques. Its chapter openers feature real companies, and its real-world examples, real-company cases and involved writing style all bring the subject to life. In this fourth edition the technology and intercultural chapters have been revised and brought forward to the start of the book, two-thirds of the chapter opening vignettes are new, and greater emphasis is placed on the writing process and audience-centred messages. Half of the memo- and letter-writing cases are new, and each is now categorized by academic discipline (e.g. finance, management, accounting, etc) and by the focus of the exercise to emphasize writing across the curriculum. - from Amzon
Number of Copies
1
Library | Accession No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 1560 | 658.45BOV | 1 | Yes |