Advertising as Communication (Studies in Culture and Communication)

Type

Book

Authors

Gillian Dyer

ISBN 10

0415027810

ISBN 13

9780415027816

Tags

Advertising, Marketing, Communication & Media Studies, Business & Finance, Social Sciences, Media Studies

Description

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context. - from Amzon

Number of Copies